Lei Jun in India: Why Is He So Interested in Village Residents?


The smartphone market in India is the one Xiaomi has been seriously aiming at for a long time. It took three years to win the recognition of Indians and take the honorable first place in the list of the country’s most popular smartphones.

May we remind you that in the third quarter of 2017 Xiaomi sold more than 9.2 million units in India. Due to its cooperation with Indian retail partners Preferred Partner Xiaomi and Xiaomi House stores were opened. Overall, the company’s smartphones sales have doubled in a relatively short time.

In addition, Lei Jun made a special trip to Bangalore, one of the strategically important points of sales in India. He even went to the village to understand the local mentality and needs of people.

Xiaomi CEO made a post about it on its social network webpage: “We are on a mountain in one of the villages in India to understand local customs and market conditions.” The photo shows Lei Jun sitting alongside schoolchildren on the ground and learning.

Lei Jun said: “I passed by and noticed a local school. I decided to visit it. What I saw was a classroom, a teacher, and seven or eight children all sitting on the ground. It reminded me of the villages of China in the 1980s.” “Now we understand what to do.”

Xiaomi is the fastest growing mobile brand in India. Redmi Note 4, Redmi 4 and Xiaomi Redmi 4A have become the most popular smartphones in the local market.

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